In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods.

We can consider there are two kinds of product.

1. Physical product, are merchandise, apparel, and other physical goods you sell and ship to customers. e.g TVs, refrigerators.
2. Virtual product, is used for anything that is not physical in nature, such as services, subscriptions, and warranties.